Starbucks Reserve: The Seattle Debut

The latest phase of innovation has begun for Starbucks. Located on the on the street level of the corporate headquarters in Seattle, a new concept has taken center stage. With its massive walnut entry doors and copper art installation, this open marketplace style store is the first to showcase the company’s premium brand. This roll out marks the beginning of 1,000 planned Reserve stores. Each will feature a bakery counter, full liquor and coffee bars, as well as fireplaces. The store concept evolved from blending high quality coffee craft with a marketplace-style setting.

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