Thinking Outside the Box

By Corinne Mossman

January 23, 2025

As we kick off the new year, there’s no better time to challenge ourselves to think beyond traditional mindsets. In an ever-evolving industry, staying relevant means embracing creativity, exploring new revenue opportunities, and diversifying how we deliver value. The key question is: How can we think bigger, bolder, and differently to stand out in 2025?

Innovation starts with reimagining the resources we already have. Could a current service be restructured or enhanced to meet untapped needs? Are there opportunities to collaborate with adjacent industries or launch unique value-add offerings? By breaking away from routine strategies and exploring non-traditional partnerships we can uncover hidden revenue potential and position ourselves as industry leaders.

While we don’t want to abandon the tried and true, relying on a single approach in a shifting market or evolving industry can be risky. Let’s think about ways to enhance and build upon our current reliable way of doing things.  Diversifying our business allows us to mitigate risk, helps innovate our industry, and fosters expansion into exciting new areas.  This year, let’s commit to embracing bold new ways of thinking. Challenge your teams to brainstorm innovative ideas, identify growth opportunities, and collaborate across disciplines. By thinking outside the box we can unlock new paths to success and make 2025 a breakthrough year. Here’s to a year of bold thinking, fresh ideas, and unmatched growth.

Your 2025 Challenge: Creativity Mindset.